Scott Needham interviews Dylan Lam of Omirank about building a long-term product that turns into a brand. They discuss the evolution of product launches and the concept of treating Amazon as a channel rather than a business model.

Dylan shares his future-proof product launch formula, which involves triple validation through Amazon research, dropshipping research, and Kickstarter. They delve into the preparation and launch stages of Kickstarter, as well as the importance of generating traffic and building a community.

Dylan provides examples of successful Kickstarter campaigns and highlights the cash flow advantage and flexibility of launching on Kickstarter. They also discuss fulfillment options and the assistance provided by Omirank in the product launch process.

Episode Notes:

00:00 - Introduction and Goal of the Podcast

01:10 - Guest Introduction

01:38 - The Evolution of Product Launches

03:10 - Treating Amazon as a Channel

06:49 - The Future-Proof Product Launch Formula

07:16 - Dropshipping Research

08:43 - The Kickstarter Step

10:26 - Preparation and Launch Stages of Kickstarter

13:33 - Generating Traffic on Kickstarter

15:33 - Successful Kickstarter Examples

19:18 - Cash Flow Advantage and Launching on Amazon

21:56 - Fulfillment of Kickstarter Orders

24:08 - Assistance in the Product Launch Process

26:41 - Building a Brand and Owning Traffic

28:01 - Conclusion

LinkedIn: linkedin.com/in/dylan-kenneth-lam-796778281

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