Ben Mendoza created UK-based Beatchain along with co-founder and musician Steve Jones to accelerate artist growth by using data science and automation.Ben has spent almost 25 years using software to improve decision making and automate time-consuming processes with leading expense management company MDSL, which Beatchain now brings to the music industry.He leads a team that includes behavioral economists, Ph.D. data scientists, artificial intelligence and machine learning experts and senior music industry professionals that helps artists and bands to build up their fan bases across social media, improve fan engagement, identify the most engaged fans, and promote only to those most likely to respond. The platform offers a version for artists, and also a B2B version for major and independent record labels, artist managers, and promoters.In the interview we talked about the real-world background of the company, new data possibilities for artists, how analytics works in the new music business, and much more.On the intro I’ll take a look at Apple buying a company that does a lot of the work of a record label, and the tempos and keys or recent hit songs.

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