The Chief Experience Officer of an organization is a big title, but when you’re overseeing just under 30K college admissions and college counseling professionals (NACAC) National Association for College Admission Counseling who are committed to students, education and access, the stakes are greater. With a steady smile and an unwavering sense of purpose, Shantel Goodman-Luckett, MBA accepts this duty as a welcomed labor of love. They say that experience is the best teacher and Shantel has plenty of it.

She has held positions as Marriott International manager of marketing strategy and programs at the The Washington Post. She’s been a leader for Newsweek Interactive’s (a subsidiary of The Washington Post) as senior manager for consumer marketing and served as an adjunct faculty member at Marymount University. Armed with a BS in mass communications/advertising from Virginia Commonwealth University, an MBA from The Johns Hopkins University Hopkins and certificates from University of Virginia and University of Pennsylvania, Shantel is the model of perseverance and the unquestioned breath of fresh air we all need to aim for excellence as educators.

Leading with intelligence and poise makes Shantel an amazing and versatile educational administrator, but you know what she’s most proud of? Being a mom of a Spelman College senior. She gives us the realities of her own daughter’s college search, application and admissions processes and how she straddled the professional and personal components of the college process with her child.

Sound familiar anyone?

Shantel is determined to impact all of us who serve in this profession and those listening to this podcast. We are honored that she gave us her time and wisdom.