Grace and Alvina continue their "publishing curriculum" series and welcome special guest Cheryl Lew, Associate Director of Publilcity. They discuss everything from how she got her start in publishing, to what goes into the decision to send authors on tour or to festivals, to how books and authors are pitched to media, and how important preorders are.

For the Fortune Cookie segment, they talk about what they're looking forward to in the Fall.

See complete show notes at www.bookfriendsforever.com.

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