Grace and Alvina continue their "publishing curriculum" series and welcome special guest Bill Grace, Senior Marketing Manager at LBYR. They discuss everything from how he got his start in publishing, what trade marketing actually means, if publishers can "make" a bestseller, and how marketing has changed over the years. Plus, he gives some advice to authors about social media and working with your publisher on marketing.

For the Fortune Cookie segment, they talk about what they've been reading lately.

See complete show notes at www.bookfriendsforever.com.

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