Joining the show this week is Scott Soshnick, sports business reporter for Bloomberg, who gives his perspective on how money and sports mix.

Scott explains Bloomberg’s interest in the business of sports, where he finds his information about the finances of sports teams, and why in doing his job he’s happy to never set foot in a locker room.

He gives his view on where the next wave of major sports deals - from media rights to franchise ownership - might come from.

And with the Olympics ongoing in Rio de Janeiro, Scott asks what the financial future holds for the IOC.

Follow Scott on Twitter @soshnick

The Facts

The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CUSportsBiz.

Our presenters are Joe Favorito and Tom Richardson.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com