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Karen and Jen discuss the often overlooked role of clients in shaping a barn's brand. They explore the intricate relationship between branding and client expectations, from the necessity of custom tack trunks and horse clothes, to the financial contributions for horse show exhibitors parties. 

Tune in to hear how a rider's attire in the show ring not only reflects personal style but also serves as a visual extension of the barns brand. The conversation highlights the importance of social media in today's equestrian world and how adhering to a barn's full service or DIY culture is an important part of communicating the brand. 

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