The Covid-19 Era has hurt many senior living communities. However, Harbor’s Edge in Norfolk, VA is thriving. Find out why this waterfront high-rise community has the winning formula for success. Learn about the property’s technology deployment, culinary and wellness options, and purpose-driven community engagement.

About Anna

As the VP of Sales and Marketing at Harbor’s Edge, Anna Little oversees a team of Sales Counselors and Marketing Specialists to drive occupancy for Independent Living.  As a Life Plan CCRC, Harbor’s Edge offers luxury apartments with exceptional amenities surrounded by Norfolk, Virginia’s working harbor on the Elizabeth River. The upscale community offers True LifeCare, an exclusive combination of refundable entrance fees and predictable healthcare costs. The River Tower expansion, scheduled to open in May of 2021, will double the size of the community’s living and common spaces.

Prior to her move to Harbor’s Edge, Anna spent more than seven years at another high end CCRC as the Managing Director of Sales and Marketing where the goal-driven team was wildly successful in gaining occupancy through a tough market. Several years as a real estate broker led her to senior living, where she has found her real passion and the opportunity to make changes in the lives of our most cherished senior population.

Key Takeaways

Harbor’s Edge’s well-rounded marketing strategy includes digital campaigns along with traditional newspaper and print ads. Social media has become increasingly important. Posts featuring residents have been extremely successful.

Whereas older people traditionally make the decision to move into a senior community later in life, Little is seeing a trend towards younger residents who want to take advantage of the community’s many benefits in a protected environment.

Harbor’s Edge’s engagement technologies include Touchtownfor menus and activities, and OneDay to empower the community to create their own videos. Residents learn how to use iPads and Zoom.