Jody Sutter started her career in sales and ended up working in agencies leading the new business teams. Today she runs The Sutter Company, a business development consultancy. She spends a lot of time working with agencies to take a more proactive approach to growing their business with a special emphasis on how they communicate and tell their unique story.

What you’ll learn about in this episode:

• Why strong writing is more important than ever in our digital age
• The major mistakes that agencies make when presenting themselves in writing
• How to avoid making the big mistakes agencies make when responding to RFPs
• Why editing is so important for improving your team’s writing, how to get good at it, and what you should keep in mind if you are outsourcing the editing
• How agencies can differentiate themselves through storytelling
• The Pixar pitch
• The “5 things that you can do to make your writing better right away” checklist
• What you need to do to assess whether or not your writing needs improvement

Ways to Contact Jody Sutter:

• Website: www.thesuttercompany.com
• Email: [email protected]
• Twitter: @jodysutter

Resources:

• Points of Contact Matrix
• Pixar Pitch/Writer’s Checklist

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!