With the brand-new Premiere Anaheim trade show just around the corner, Ed McNeill, SVP of Premiere Show Group, shares his insights into @premierebeautyshows' evolution and the continued importance of trade shows in today's digital age.

In this episode, you'll learn how Premiere grew from humble beginnings into one of the most respected and must-attend events of the professional hair industry. In a world where online purchasing continues to rise, Ed delves deep into the ongoing relevance of trade shows, as well as why and how they continue to play an important role in the industry. With new shows debuting in Austin, Texas, and Columbus, Ohio, we also discuss the future of Premiere Shows and how they will cater to the changing needs of the industry.