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Many brands have been known to pivot during their lifetime, but none quite like Olivia Garden (@oliviagarden_int). Established in 1967 by Jean and Micheline Rennette in Belgium, the company began life as a high-quality synthetic wig manufacturer. But as tastes changed, Olivia Garden transitioned to distributor, to education company and finally, as we know them today, a global tool manufacturer. Anne Maza, daughter of Jean and Micheline, shares how she and her brother Pierre as co-owners have continually adapted to the changing needs of the industry. She reveals how all tools are designed with explicit input from a team of hairdressers, and how this approach allows Olivia Garden to continually produce quality tools that solve the challenges hairdressers face every day.
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Many brands have been known to pivot during their lifetime, but none quite like Olivia Garden (@oliviagarden_int). Established in 1967 by Jean and Micheline Rennette in Belgium, the company began life as a high-quality synthetic wig manufacturer. But as tastes changed, Olivia Garden transitioned to distributor, to education company and finally, as we know them today, a global tool manufacturer. Anne Maza, daughter of Jean and Micheline, shares how she and her brother Pierre as co-owners have continually adapted to the changing needs of the industry. She reveals how all tools are designed with explicit input from a team of hairdressers, and how this approach allows Olivia Garden to continually produce quality tools that solve the challenges hairdressers face every day.
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