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Many brands have been known to pivot during their lifetime, but none quite like Olivia Garden (@oliviagarden_int). Established in 1967 by Jean and Micheline Rennette in Belgium, the company began life as a high-quality synthetic wig manufacturer. But as tastes changed, Olivia Garden transitioned to distributor, to education company and finally, as we know them today, a global tool manufacturer. Anne Maza, daughter of Jean and Micheline, shares how she and her brother Pierre as co-owners have continually adapted to the changing needs of the industry. She reveals how all tools are designed with explicit input from a team of hairdressers, and how this approach allows Olivia Garden to continually produce quality tools that solve the challenges hairdressers face every day.
By Gerard Scarpaci4.9
173173 ratings
Many brands have been known to pivot during their lifetime, but none quite like Olivia Garden (@oliviagarden_int). Established in 1967 by Jean and Micheline Rennette in Belgium, the company began life as a high-quality synthetic wig manufacturer. But as tastes changed, Olivia Garden transitioned to distributor, to education company and finally, as we know them today, a global tool manufacturer. Anne Maza, daughter of Jean and Micheline, shares how she and her brother Pierre as co-owners have continually adapted to the changing needs of the industry. She reveals how all tools are designed with explicit input from a team of hairdressers, and how this approach allows Olivia Garden to continually produce quality tools that solve the challenges hairdressers face every day.

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