For this episode we’re exploring the world of Chinese social media with WildChina founder and Chinese social media influencer, Mei Zhang.

Despite having the world’s largest social media market with over a billion users, to rest of the world, the Chinese social media sphere is largely considered an enigma, with language and geo-barriers effectively shrouding it in mystery to those outside China. In late 2020 Mei started posting on China’s social media platform Little Red Book and has since gained influencer status with over 270k followers and counting. In this episode we cover China’s leading social media platforms, the user demographics, trending content, and more.

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For a more detailed write-up on this episode, including links to resources mentioned, please visit our website: wildchina.com