Community colleges across the country have been hit especially hard by COVID, fueling the need to reinvent the ways they reach their target audiences and effectively communicate their value.

On this week’s episode of Fanatical Fridays, Zach and Mickey discuss the challenges that many schools face in positioning their programs in a way that is relevant and compelling to Generation Z — a generational cohort already more skeptical of higher education than Gen-Xers and Millennials.

These two enrollment marketing aficionados explain why all enrollment marketers, especially those working at community colleges, should be paying attention to what’s happening on American Idol right now to inspire how they recruit this next generation of students and position their program offerings.

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