Women's Money Wisdom

Episode 294: How to Pay for College—Without the Panic with Shellee Howard


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How do you help your kids get into the right college—without sacrificing your financial future?


 Melissa Joy, CFP®, sits down with Shellee Howard, Founder and CEO of College Ready, to talk about smart, stress-free strategies for college admissions and funding.

A certified college admissions strategist, Shellee turned her own experience guiding four very different kids through the college process into a mission: helping families nationwide find the best academic, social, and financial fit. From creating a standout student profile to uncovering hidden scholarship opportunities, Shellee shares how to approach college planning with clarity, confidence, and strategy.

💡 Key Takeaways:

  • Why college admissions should be approached like a business decision.
  • The three funding mindsets: writing the check, earning scholarships, or finding schools that pay for your student.
  • What FAFSA actually looks at—and why timing matters.
  • How to find real, essay-based scholarships (and avoid scams).
  • The “Millionaire Game” exercise to help your teen discover what drives them.
  • Why the right fit school is more valuable than a “dream” school with a big price tag.

Shellee’s insights from College Ready help parents and students reduce stress, minimize debt, and make informed, values-based decisions about higher education.

🔗 Resources Mentioned:

  • College Ready — Learn more about services, free consultations, and resources.
  • Podcast: Parents, Is Your Teen College Ready?
  • Books by Shellee Howard, available on Amazon

The previous presentation by PEARL PLANNING was intended for general information purposes only. No portion of the presentation serves as the receipt of, or as a substitute for, personalized investment advice from PEARL PLANNING or any other investment professional of your choosing. Different types of investments involve varying degrees of risk, and it should not be assumed that future performance of any specific investment or investment strategy, or any non-investment related or planning services, discussion or content, will be profitable, be suitable for your portfolio or individual situation, or prove successful. Neither PEARL PLANNING’s investment adviser registration status, nor any amount of prior experience or success, should be construed that a certain level of results or satisfaction will be achieved if PEARL PLANNING is engaged, or continues to be engaged, to provide investment advisory services. PEARL PLANNING is neither a law firm nor accounting firm, and no portion of its services should be construed as legal or accounting advice. No portion of the video content should be construed by a client or prospective client as a guarantee that he/she will experience a certain level of results if PEARL PLANNING is engaged, or continues to be engaged, to provide investment advisory services. A copy of PEARL PLANNING’s current written disclosure Brochure discussing our advisory services and fees is available upon request or at https:...

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Women's Money WisdomBy Melissa Joy, CFP®

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