What if your money mindset mattered as much as your money habits? 💭

This week, Melissa sits down with Aja Evans, licensed mental health professional, president of the Financial Therapy Association, and author of Feel Good Finance, to explore how emotions, upbringing, and self-worth shape the way we earn, spend, and save.

Together, they unpack how to identify your money story, recognize emotional spending triggers, and find balance between saving, spending, and satisfaction. From “Target trips gone wild” to understanding the dopamine behind shopping, Aja explains why awareness—not shame—is the first step toward financial peace.

You’ll learn how to:
 💡 Uncover emotional roots behind your money habits
 💡 Reframe guilt or scarcity into confidence and clarity
 💡 Recognize when spending is self-care vs. self-sabotage
 💡 Build a “feel-good” financial plan rooted in contentment, not comparison

Whether you overspend, underspend, or just want a healthier money mindset, this episode will help you bring a little more feel-good into your finances.

📘 Learn more about Aja’s work:

Connect on IG: @ajaetherapy

Connect on LinkedIn: https://www.linkedin.com/in/ajaevans/

The previous presentation by PEARL PLANNING was intended for general information purposes only. No portion of the presentation serves as the receipt of, or as a substitute for, personalized investment advice from PEARL PLANNING or any other investment professional of your choosing. Different types of investments involve varying degrees of risk, and it should not be assumed that future performance of any specific investment or investment strategy, or any non-investment related or planning services, discussion or content, will be profitable, be suitable for your portfolio or individual situation, or prove successful. Neither PEARL PLANNING’s investment adviser registration status, nor any amount of prior experience or success, should be construed that a certain level of results or satisfaction will be achieved if PEARL PLANNING is engaged, or continues to be engaged, to provide investment advisory services. PEARL PLANNING is neither a law firm nor accounting firm, and no portion of its services should be construed as legal or accounting advice. No portion of the video content should be construed by a client or prospective client as a guarantee that he/she will experience a certain level of results if PEARL PLANNING is engaged, or continues to be engaged, to provide investment advisory services. A copy of PEARL PLANNING’s current written disclosure Brochure discussing our advisory services and fees is available upon request or at https:...