Legends of the Wild kicks off again this week with Sam Soholt being joined by legendary outdoor TV producer Jason Matzinger. The guys sit down for a wide-ranging conversation about how hunting, outdoor media, and conservation are changing in the modern age. What starts as reminiscing about the nostalgic vibe of classic hunting camps, like the Field & Stream Lodge, evolves into how these places shape the stories hunters carry for life.

From there, they turn their sights to Bozeman, Montana—a town once defined by its small-town feel and close-knit community. Rapid growth and an influx of newcomers have transformed both the city and the surrounding landscape, raising tough questions about access, crowding, and the true cost of “outdoor living.”

The discussion moves into the realm of storytelling, exploring why authentic voices matter in hunting media and filmmaking, sharing their experiences navigating the outdoor industry and how longevity in this space often comes down to staying true to your message. They also tackle conservation, explaining how films and visual storytelling can educate the public about wildlife management and shift perspectives on practices like trophy hunting—which, when done selectively, can actually support healthier animal populations.

Whether it’s passing down ethical hunting practices to future generations or creating content that reflects the real highs and lows of life in the wild, the hosts make it clear that the outdoor world is about far more than just the hunt. Looking ahead, Sam and Jason tease some exciting projects designed to connect the dots between storytelling, conservation, and the deep-rooted culture of the hunting community.

Get more from Field & Stream: https://www.fieldandstream.com/

Get to know your host: https://www.instagram.com/samsoholt/

Follow Along With Jason’s Into High Country show: https://intohighcountry.com/jason-matzinger/ 

Join the F&S 1871 Club and experience a membership dedicated to the outdoor culture of sporting traditions, storytelling, and the conservation of our lands: https://www.fieldandstream.com/1871-club/ 

This podcast is powered by Moultrie, the official trail camera of Field & Stream: https://www.moultrie.com 

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