Peter Levitan builds successful brands, digital technologies, publishing and advertising environments, and highly effective marketing programs for Fortune 500 companies. He has 30 years of experience running Saatchi & Saatchi Advertising Worldwide, his own Portland Agency, and as the CEO of two Internet start-ups.

What you'll learn about in this episode:

• The major mistakes agencies make in regards to bringing on new business
• How to create distinction using your website and the reason most agency websites aren't attractive to clients
• The ways agencies are doing sales wrong and what can be done about it
• Specialization vs. generalization: how to specialize and still have fun
• The kind of research Peter's agency does that helps them look better than their competition
• Why you should stop using the term "full-service" if you want to position your agency against your competition
• They ways many agencies and agency owners are failing when it comes to their content

Recommended books and resources:

• The Levitan Pitch. Buy This Book. Win More Pitches.

Websites (not his):

• www.londonadvertising.com
• www.frankpr.com
• www.L2inc.com

Books (not his):

• Seth Godin's books
• Poke the Box
• All Marketers Are Liars
• We Are All Weird: The Rise of Tribes and the End of Normal
• Linchpin: Are You Indispensable?

Ways to Contact Peter:

• Website: www.peterlevitan.com
• Email: [email protected]
• Twitter: @PeterLevitan

We're proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!