Joining The CUSP Show this week is Bike New York COO Andy Gould, who explains why May's annual Five Boro Bike Tour is just one aspect of a boom in cycling in New York City.

Andy talks about the challenges of organizing a major event in the wake of the Boston Marathon, Bike New York's efforts to make cycling safer all year round, and also why one of his commercial partners makes their payment in bananas. 

You can find more information about Andy and Bike New York at www.bike.nyc

The Facts

The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CUSportsBiz.

Our presenters are Joe Favorito and Tom Richardson.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com