In this 30-minute conversation, Les Hollander surveys Spotify's tapestry of ad offerings and its opportunity within the broader radio market. US advertisers spent about $1 billion on digital audio in 2016 and $15 billion on terrestrial radio. "It's a big marketplace,” he says. “It's ripe for disruption."

In this 30-minute conversation, Les Hollander surveys Spotify's tapestry of ad offerings and its opportunity within the broader radio market. US advertisers spent about $1 billion on digital audio in 2016 and $15 billion on terrestrial radio. "It's a big marketplace,” he says. “It's ripe for disruption."

In this 30-minute conversation, Les Hollander surveys Spotify's tapestry of ad offerings and its&nbsp;opportunity within the broader radio market. US advertisers spent&nbsp;about $1 billion on digital audio in 2016 and $15 billion on terrestrial radio. "It's&nbsp;a big marketplace,” he says. “It's ripe for disruption."

Episode 30 - How Spotify Blazed A Trail In Audio Ads

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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Episode 30 - How Spotify Blazed A Trail In Audio Ads

Episode 30 - How Spotify Blazed A Trail In Audio Ads

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