As the 2016 NFL season gets underway we're joined this week by Hussain Naqi, SVP International Development for the Jacksonville Jaguars, to talk about his franchise's unique role in growing the game outside the United States.

With the Jaguars committed to an annual game at London's Wembley Stadium through 2020, Hussain explains some of the ways the franchise is cultivating a fanbase across the Atlantic.

He also talks about the challenges of growing the Jaguars franchise at home in Florida, and reveals the team’s rationale for installing two swimming pools at the team’s Everbank Field stadium.

And Hussain explains how the English soccer club owned by Shahid Khan, Fulham FC, ties into the future of the NFL franchise.

Follow Hussain on Twitter @cornellhkyfan

The Facts

The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CUSportsBiz.

Our presenters are Joe Favorito and Tom Richardson.

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