<p>After a hiatus from ad tech, Brian O’Kelley is back with Scope3, a new startup to help ad tech companies reduce their carbon emissions. The cynical POV: He’s cleaning up the mess he helped make. It’s a fair criticism, O’Kelley says: “I take accountability for my role in this.”</p>

After a hiatus from ad tech, Brian O’Kelley is back with Scope3, a new startup to help ad tech companies reduce their carbon emissions. The cynical POV: He’s cleaning up the mess he helped make. It’s a fair criticism, O’Kelley says: “I take accountability for my role in this.”

Episode 300: Scoping The Ad Tech Ecosystem, With Brian O’Kelley

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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Episode 300: Scoping The Ad Tech Ecosystem, With Brian O’Kelley

Episode 300: Scoping The Ad Tech Ecosystem, With Brian O’Kelley

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