Ron Baker is the founder of VeraSage Institute, a leading think tank dedicated to educating professionals internationally, and a radio talk-show host called The Soul of Enterprise: Business in the Knowledge Economy. Ron is the author of seven best-selling books, including “The Firm of the Future,” “Pricing on Purpose,” and “The Soul of Enterprise: Dialogues on Business in the Knowledge Economy,” co-authored with Ed Kless.

What you’ll learn about in this episode:

• Why Ron believes that the billable hour and the timesheet need to go
• Value pricing: the differences between different pricing plans
• Ways to add in additional value that isn’t more “stuff”
• How to start a value conversation
• The typical agency objections of value pricing and why they’re false
• How to succeed at the transition to value pricing
• Other kinds of mistakes agencies make when shifting towards value pricing
• The major benefits for focusing on value and the customer
• Action steps that agencies can take when deciding whether or not to utilize value pricing

Ways to Contact Ron Baker:

• Website: www.verasage.com
• Email: [email protected]
• LinkedIn: www.linkedin.com/in/ronbaker1
• Twitter: @ronaldbaker
• Radio Talk Show: www.thesoulofenterprise.com

Ron's Books:

• "The Firm of the Future"
• "Pricing on Purpose"
• "The Soul of Enterprise: Dialogues on Business in the Knowledge Economy"

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!