Mandy Antoniacci, Inc. Magazine columnist and sports business analyst, joins hosts Joe and Tom this week to talk about identifying future trends in the sports industry.

Mandy gives her view on the rise of women in executive positions and the overall growth in attention given to women's sports.

She reveals how social media, including the visual medium of Instagram, has helped her promote her own personal brand.

And she gives her insider tips on the growing trend for wellness apps.

Follow Mandy on Twitter @MandyAntoniacci

The Facts

The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CUSportsBiz.

Our presenters are Joe Favorito and Tom Richardson.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com