When Jorge Blanco met @davinesofficial's Davide Bollati some 20 years ago, little did he know how much it would change the trajectory of his life. At the time, Jorge was flexing his editorial and entrepreneurial muscles as co-founder of a lifestyle magazine. But a meeting of the minds found Jorge quickly accepting a six-month contract to work at Davines. In this episode, Jorge shares the story of his evolving role at Davines and how his storytelling abilities have transcended all aspects of the brand, from sustainability to education to product manufacturing, all while remaining true to Davines' core ethos of culture and sustainability.