The AI Marketing Navigator

Episode 361: AI vs Design - The Skills That Will Matter in 2027 with Nick Cawthon (Part 3)


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In this episode, we explore the voice-first future of technology and how AI enables instant expertise building, featuring Nick Cawthon's insights on family tech adoption, RAG systems for learning, and preparing for the diamond-shaped workforce.


Keywords

Voice Interface Design, RAG Systems, Universal Basic Income Research, Diamond-Shaped Workforce, AI Learning, Human Computer Interaction, Future of Work, Sandwich Generation Technology, Knowledge Graph Building, Strategic Thinking


Key Takeaways

The Voice-First Generation

  • Nick's 83-year-old mother and preteen kids both learned technology through voice commands
  • First computer interaction: "Hey Google, turn on the projector" - no keyboards or screens
  • Voice assistants became entry point for both aging eyes/unsteady fingers and young minds
  • Whisper dictation tool mission: "kill the keyboard" - physical interaction decreasing


AR/VR Reality Check

  • Nick deliberately missed the AR wave - headsets and goggles never appealed to him
  • Voice interface seemed better approach than "strap-on technologies"
  • Still gun-shy about Google Glass and Oculus failures
  • Voice accessibility wins over visual complexity for multi-generational users


Building AI Teachers: The UBI Project

  • Philanthropist hired Nick to visualize Universal Basic Income data - topic he knew nothing about
  • Traditional approach: weeks in academic libraries with highlighters
  • AI approach: Built custom RAG (Retrieval Augmented Generation) system with 200 articles
  • Created knowledge graph trained to speak in philanthropist's voice
  • Generated academic-level citations with traceable references


RAG System Benefits

  • Fast expertise building: "talk about UBI at a party" within days instead of months
  • No hallucination risks - all answers traceable to source material
  • Custom voice training for client communication style
  • Narrative generation to accompany data visualizations


The Agency Learning Pattern

  • "You are like an improv actor every couple months where you've got a new thing you gotta know something about"
  • Next month it might be banking, hybrid milk, or any random topic
  • Process: train a model to understand pros/cons and aggregate diverse sources
  • Result: well-rounded opinions and starter directions for any subject


Future of Work Philosophy

  • Work will never completely disappear - "connection between mind and body will always need to take place"
  • Nick's 13-year-old son: paid Dungeon Master at neighborhood school
  • "You're being paid to think with your mind... tell a story to a captive audience"
  • Future work: strategic thinking, adaptability, human connection

The Career Choice Framework

  • Friend's 10-year-old quote: "Either you're gonna pick a career where you tell computers what to do, or computers tell you what to do"
  • Quote "kept me up at night" - drives staying ahead of technology
  • Importance of being on the right side of that equation
  • Autonomy and levity about industry changes


Diamond-Shaped Workforce

  • Shift from pyramid-shaped to diamond-shaped workforce
  • "Very few at the top, very few at the bottom, everybody else in the middle"
  • Optimistic view: "Instead of climbing corporate ladder, you've been given a jetpack"
  • Can "go right to the top" with velocity never seen before


Historical Parallels

  • Early 2000s: Dreamweaver and visual web design tools democratized business creation
  • Anyone could have website and business behind it
  • Similar empowerment happening now with LLM training and AI tools
  • Focus on empowering thoughts vs. "oh shit, I'm gonna get downsized"


San Mateo County Model

  • Government efforts to ensure AI tools don't replace jobs but create new ones
  • Focus on interpreting what new job types are opening up
  • Important distinction: transformation vs. elimination
  • Everyone will play a part in this change


Links

https://retrain.gauge.io/

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The AI Marketing NavigatorBy Alex Carlson

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