The NetApp A-Team is NetApp’s social media advocacy equivalent to programs like Cisco Champions and VMware’s vExpert. Made up of customers and partners, the A-Team are NetApp fans that blog, tweet and evangelize NetApp. They are an asset to NetApp because they also provide feedback to the company on what they’re doing right and what they could be doing better. That feedback is invaluable.

Each year, the NetApp A-Team gathers in Sunnyvale, CA to attend the ETL (Extract, Transform, Load) event, which is akin to the Tech Field Days held by Stephen Foskett. NetApp leaders present on the present and future of NetApp and take feedback on what needs to change for the company to be successful. The Tech ONTAP Podcast team was fortunate enough to be invited to this event and talk with the NetApp A-Team to get their take on the event.