EAM: Estate Agency Mastery with Chris Buckler

Episode 4 - Estate Agency Mastery with Ali Harper


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Ali Harper is long time friend and one of the top agents at Exp UK (other models are available such as The Estate Agency).


On this quick fire post cast Ali talks about the importance of growing you team with individuals that aren't the same as yourself. You need to recognise your own weaknesses and employ people to fill those gaps.


Ali pushes the importance of taking the leap into self-employed estate agency as wish he would have done this sooner. "I've never felt freer or happier... life is on my terms now".


The discussion then goes onto fees... Asking for the business and going high on fees is a message Ali pushes charging 9x that of his local competition. He goes out with the mindset of knowing he is going to win the instruction. If you want to run your own business, then you need to back yourself. If you don't then don't go self employed. But when you do, ask for the business.


Chris highlights using a "10% over" fee strategy on what Ali terms "your already high fee" work very well, as they often do in Scotland. "If the client invites you out, it is yours to lose".


Chris reemphasises that the lead generation should form the start of every day, especially if you're not great at admin. Ali goes onto agree that in order you grow the business, then this is a non negotiable.


Being raw, Ali goes into different aspects of his business and highlights that he focuses on the thing that is going to make the most money.


He highlights @https://www.instagram.com/daniel_daggers/?hl=en being the best agent in the world to follow.


Ali can be found at https://www.facebook.com/harpersprop/


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EAM: Estate Agency Mastery with Chris BucklerBy chrisbuckler123


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