Legends of the Wild, A Field And Stream Production

Episode 4 - Sell the Brand, Live the Hunt: Hunting Industry Lessons from Dan Moultrie

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How do you build a hunting brand that lasts 50 years? Dan Moultrie shares the secret.


Dan Moultrie, founder of Moultrie Feeders and a 50-year industry veteran, joins host Sam Soholt to unpack the innovations that shaped modern hunting—and why company culture rooted in outdoor passion still matters. From the compound bow revolution to thermacell breakthroughs and Gore-Tex game changers, this episode tracks the gear, mindset, and market shifts that helped grow the sport.


Whether you're a whitetail bowhunter, backcountry elk chaser, or just looking to get your family outdoors, you'll find valuable insights in this conversation about recruitment, retention, and what it really means to “sell the brand.”


Topics covered include:

  • Why compound bows changed everything for hunters
  • Building an outdoor company culture that recruits and retains talent
  • The evolution of hunting gear: from wool to Gore-Tex and thermacells
  • Why innovation matters for the future of hunting and fishing
  • The importance of making the outdoors accessible and enjoyable for new hunters


    • Get more from Field & Stream: https://www.fieldandstream.com/


    Get to know your host: https://www.instagram.com/samsoholt/


    Check out Moultrie’s legendary products: https://www.moultrie.com 

               

    Join the F&S 1871 Club and experience a membership dedicated to the outdoor culture of sporting traditions, storytelling, and the conservation of our lands: https://www.fieldandstream.com/1871-club/ 


    This podcast is powered by Moultrie, the official trail camera of Field & Stream: https://www.moultrie.com 

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    Legends of the Wild, A Field And Stream ProductionBy Sam Soholt | Field & Stream