In 2020, colleges and universities are projected to spend close to $2 billion on social media advertising.

Therefore, it's hard to believe that only ten years ago, even major institutions like the University of Virginia, the University of Notre Dame, and West Virginia University were just getting set up with a Facebook page. 

On the show this week, Zach sits down with Kasandrea Sereneo the founder of #HigherEdSocial to discuss the past, the present, and the future of social media in higher education. 

Founded in 2015, the #HigherEdSocial community has become the largest and most recognizable association for social media managers and digital communication professionals working in higher education.

Their members come from more than 50 countries around the world and from more than 5,000 different colleges and universities.

Tune in for an exciting conversation on the origin story of #HigherEdSocial and Kasandrea's predictions for how social media will continue to reshape the way colleges and universities attract, engage, and delight students.  - - - -

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Mallory Willsea 

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