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Episode 41: Why Is Sportsbook Marketing So Boring?
Host Brad Allen is joined by former Paddy Power head of mischief and 10th Man CEO Ken Robertson to discuss:
- How he convinced Drew Brees to get struck by lightning
- Pretending to chop down the Amazon rainforest with Paddy Power
- Why sportsbooks spend too little on brand marketing
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By Eilers & Krejcik Gaming
5
1010 ratings
Host Brad Allen is joined by former Paddy Power head of mischief and 10th Man CEO Ken Robertson to discuss:
- How he convinced Drew Brees to get struck by lightning
- Pretending to chop down the Amazon rainforest with Paddy Power
- Why sportsbooks spend too little on brand marketing
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