My guest this week is Michael Walker, who went from being a living-out-of-his-car touring musician to reaching #2 on the iTunes Alternative Charts in 6 months by using some simple grass-roots marketing techniques.

After touring professionally for eight years, Michael decided to set up Modern Musician to teach other artists and bands the skills that he learned to have a profitable music career. Michael now takes clients through a 3 tier system of discovering an artist’s identity, developing a passionate fan base, and then multiplying their revenue.

During the interview we spoke about how tour hacking started, how artists can better target their audience, how older artists can have an outlet for their music, and much more.

I spoke with Michael via Zoom from his studio in Florida.

On the intro I’ll take a look at the real culprit behind low songwriter royalties on Spotify, and if people can really tell the sonic difference between CD and vinyl.

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