My guest this week is journalist Larry Jaffee, who’s going to take us behind the scenes of the biggest vinyl selling day of the year, Record Store Day.

Larry has been editor in chief of several magazines and websites covering the media and marketing businesses, including Medialine, which specialized in physical music product. His writing has been published in The New York Times, Rolling Stone, Billboard, Adweek, and numerous other publications.

He also currently teaches media studies at St. Joseph’s College and New York Institute of Technology, and has been the program director for the Making Vinyl and Replitech conferences, among others.

Larry’s latest book Record Store Day: The Most Improbable Comeback of the 21st Century is the inside story on how independent record store owners and musicians managed to revive the vinyl format from oblivion. It’s being published by Rare Bird Books to coincide with Record Store Day’s 15th Anniversary.

During the interview we talked about how Record Store Day started, how the resurgence of vinyl caught the music industry by surprise, how custom releases pushed sales, and much more.

I spoke with Larry via Zoom from his home in New York City.

On the intro I’ll take a look at how women are missing from popular music creation, and at digital drugs delivered by sound.

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