General Standard's Mission is to create the most sustainable, equitable, and economical garments in the world.

Their process starts with the seed. They use single source e3 cotton seeds. They require far less water, reduce CO2, are gentle for the soil, and support US farmers. They then convert the e3 cotton into our next generation Ring Optic yarn. Their Ring Optic yarn is then knit into high quality made in USA fabric. Finally all of their garments are sewn in our Los Angeles factory.

Milissa Clark joins Cole to chat about this fast growing new company. |

https://www.thegeneralstandard.com/ |

[email protected] |

https://www.instagram.com/thegeneralstandard/

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