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If you’re a premium WordPress shop or just running your own business, where do you set the bar?

My next guest has a relentless pursuit to create something awesome that his users will love.

But hey, that’s easy when you’re total revenue from a premium plugin exceeds $1 million in sales right?

Not so much.

Meet Dale Mugford co-founder of BraveNewCode the developers behind the WPtouch mobile plugin. We chat about launching the company, supporting customers and introducing  the new pricing structure of version 3.x.

This is going to be a fun ride so I hope you’re strapped in!

Interview with Dale Mugford of BraveNewCode

Listen to the audio version

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The relentless pursuit of perfection

You might be familiar with that phrase from the Lexus brand.

When I listen to Dale’s story and hear the devotion he has to his product — that’s the first jingle that comes to my mind. Next would be an almost Apple-esque approach to finer details and packaging.

This is very apparent when you visit their newly designed website and watch their brand video. They are telling a story about the product and what it solves without focusing on WordPress — amazing.

If you’re going to be in the premium WordPress market, I’d say BraveNewCode sets the bar for brand experience.

Looking for feedback

As I approach 50 published episodes, I wa...