In this thought-provoking episode of The Six Figure Author Experiment, Russell, Lee, and guest Heather Hildenbrand dive deep into The Science of Scaling — exploring what happens when manifestation meets hustle culture. They debate the book’s “tech bro” tone versus its powerful mindset principles and uncover how authors can use identity shifts, nervous system regulation, and space-making to create success sustainably. From millionaire self-concept to burnout recovery, this episode bridges business strategy, psychology, and woo-woo wisdom to redefine what “scaling” really means.

Topics Covered:

* Why The Science of Scaling feels more like “Manifestation for Tech Bros”

* The connection between identity, self-concept, and rapid transformation

* Reframing impossible goals as catalysts for identity shifts

* Raising your “floor”: creating boundaries and cutting clutter to scale effectively

* How nervous system regulation impacts creativity, peace, and success

* The biology of manifestation: using the reticular activating system (RAS) intentionally

* Healing burnout and reclaiming calm after hustle culture

* The power of “creating space” for deep work and emotional health

* Why authors must believe they are capable before success can manifest

* Delusional goals, embodiment, and future-self meditations

* Balancing masculine (strategic) and feminine (energetic) approaches to business

* Making peace with uncertainty and doing “dumb” experiments that actually work

* Scaling peace of mind versus scaling income

* How regulating your body makes scaling sustainable

* From survival mode to creative flow: learning to close the stress cycle

* Simplifying to scale: finding your “one great idea” instead of chasing everything

* Freedom to create vs. freedom from obligation

* How to hold your “want” tightly but your “how” loosely

* Accepting imperfection: “I’m rich and a hot mess” mindset

* Millionaire problems vs. survival problems—and why normalization matters

* Manifestation, belief systems, and emotional neutrality as keys to sustainable growth

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