At the MattReport, we’re always looking for new and interesting ways folks have launched their WordPress business.

Some people believe that there’s no difference in a WordPress business, than say, a banana stand — I disagree.

Enter Eric Hamm creator of the Catalyst framework and the Dynamik Website Builder to challenge just that thought.

Eric has a tremendous story about starting out as a web marketer who taught himself how to develop a free WordPress theme that matured to a $20k monthly revenue business.

WordPress entrepreneurs unite! Let’s dive in…

Interview with Eric Hamm of CobaltApps.com

Download file | Play in new window

(upset there’s no video? Sorry! My laptop died last week and good ol ex-IT manager forgot to backup his files! So potentially I’ve lost my last 5 interviews and that’s going to cause quite a headache for my past guests. Here’s to Apple being able to fix everything…)

Eric and I had a chance to chat before the interview and it was clear that he had a TON of stuff to talk about.

We fly through the history of his WordPress career starting from consulting on WordPress sites with bigger name bloggers like Leo Babauta of ZenHabits.com and others that are popular today and saw tremendous growth back in 2008.

The concept of Frugal Site Design was born and Eric quickly realized he needed to shift to a digital product. Not only was his own brand name hurting him, but he wanted a more consistent passive income.

Thus, Frugal theme was born and received a good boost from the connections he made in the internet marketing space.

I love the idea of connecting with folks that have a larger audience to get your name out there.

Service is like running; Product is like riding a bike

I loved this litt...