In this episode, Casper and Jen cover integrating soft conversions into your marketing strategy, including:

- The difference between hard conversions and soft conversions.

- Why should you even care about soft conversions?

- Pitfalls to avoid when setting up your soft conversions.

- Examples of soft conversion pages and behaviors (ie. high intent behavior).

- How to use reverse engineering to allocate value to different soft conversions.

And so much more!

Despite a small domestic dispute between your favorite podcasting duo, Jen aaaaaalmost gets Casper on board with lead scoring. Almost.