There are a lot of smart people that come up to me and say, "Pat, this business thing is a piece of cake. I'm an executive, and I have a degree from XYZ. I'm thinking about being a business owner, and it's going to be so easy for me." They go in extremely arrogant and cocky. Then then boom, they fail, and then they wonder why. So in the video I get into 12 reasons why smart people fail in business.