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This Episode is a slightly longer version of a TEDx Talk I gave at Singapore's National Gallery on 28 April 2021 about ESG.
What Bill Gates calls the “Green Premium”, the extra cost we have to pay because most zero-carbon products currently appear more expensive than their fossil-fuel equivalents, doesn’t in fact exist. We only have a “green premium” because we have been "cooking the books," mis-stating the earnings of corporations worldwide by letting them get away with not pricing their environmental destruction through their income statements. As a result, based on mis-stated and incorrect corporate profits, we have diverted trillions over the past 40 years which could have moved us to a safer planet much faster, but instead were spent digging and burning more coal, oil, and gas, producing more plastic and paying everybody handsomely along the way. The "cooking the books" pandemic needs to be stopped right now.
By Assaad W. Razzouk5
2929 ratings
This Episode is a slightly longer version of a TEDx Talk I gave at Singapore's National Gallery on 28 April 2021 about ESG.
What Bill Gates calls the “Green Premium”, the extra cost we have to pay because most zero-carbon products currently appear more expensive than their fossil-fuel equivalents, doesn’t in fact exist. We only have a “green premium” because we have been "cooking the books," mis-stating the earnings of corporations worldwide by letting them get away with not pricing their environmental destruction through their income statements. As a result, based on mis-stated and incorrect corporate profits, we have diverted trillions over the past 40 years which could have moved us to a safer planet much faster, but instead were spent digging and burning more coal, oil, and gas, producing more plastic and paying everybody handsomely along the way. The "cooking the books" pandemic needs to be stopped right now.

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