Live from the ChannelPro Defend West event in Newport Beach, Calif., Erick and Rich discuss a quietly weighty new “Automation as a Service” offering from RPA vendor Rewst and how rigorous documentation can pay off big during M&A negotiations. Then Rich is joined by MSP and brand strategist Lisa Shorr to explore five key lessons you’ll learn from her new book, Your B.R.A.N.D. Unleashed: 9 Proven Strategies That Build Trust and Maintain Lasting Client Loyalty. And finally, one last thing: Does it matter if you’re polite to AI? 

Discussed in this episode:
Your B.R.A.N.D. Unleashed: 9 Proven Strategies That Build Trust and Maintain Lasting Client Loyalty
Should I Be Polite to AI?" Study Reveals Most Adults Say Yes