You’re an entrepreneur still trading time for dollars —  how do you get out of that?

You launch a new WordPress website for a client and everyone is excited to go live — but wait, they wanted you to upload their 1,000 pages of content.

It wasn’t your responsibility.

Months later you realize you’ve been teaching them the same steps over and over — when will it end?

Cliff Seal joins us to talk about automating your way out of these tasks. We’ll look at it from the actual practice of training someone all the way to bending WordPress to do the job for you.

But that’s not all.

Cliff is a super smart guy and we’re going uncover his entrepreneurial drive and what new projects he’s launching.

Interview with Cliff Seal

Listen to the audio version

So much stuff, so little time

You know exactly what I’m talking about.

You’re going to amazed at how much Cliff can handle at once and hopefully you learn a thing or two along the way. How does a guy build themes, amazing WordPress SaaS products, freelance and work a full-time job?

Guess what, he also refuses to work nights.

Really.

He also wrote this epic summary for my show, so I’m just going to repurpose it for the blog. Hope Cliff doesn’t mind

Who is Cliff Seal?

1. I left the position I automated myself out of about a year and a half ago. I basically worked on the idea behind the scenes for 6 months or so, knowing I could either move on to work elsewhere or shift my duties (as I did design, some marketing, and some video animation as well). I literally attached a proposal to dissolve my position to my two-week notice, breaking down how to move forward without losing productivity and calculating the amount of money they’d save.

2. I work at Pardot which is a part of Salesforce. I’m a Senior User Experience Architect, but I’ve also led (and built) a total redesign and rebuild for us (with one sort-of mini-redesign recently)—all our external sites are built on WordPress, so I get to dabble and do fun things every day. I’ve released a couple of plugins that came from small projects at Pardot, and I’ve also built some other really cool plugins that aren’t quite ready for public release. On top of that, we have an official Pardot plugin which I picked up development on when I arrived, and I get to maintain it and build new features into it.

3. I’ve been doing WordPress development for about 5 years now, and continue to do contract work. I’ve been working completely off referrals for all those years, and I’ve never had a lull in business or had to lower my rates or work on projects I don’t want to.

4. I’m the Product Lead at MusicGrid.me, a project that my friend Kyle and I co-founded back in 2010. It’s a miracle of modern WordPress. I built in on WP simply to see how far I could stretch the capabilities of the platform, and it’s amazed me every step of the way. On top of it being a cool community of music lovers, we also use the platform to provide paid advertising services in the form of embeddable widgets that record stores put on their website.

5. I’m probably going to be releasing a sweet, free theme between now and our interview. It’s not a secret, but I’m not ready to push ‘go’ just yet, so I’ll spare you the details. As well, I’ve been doing market research on a WordPress-based ‘product’ for the entire year,