Follow my WordPress newsletter https://thewpminute.com/subscribe

Well, it’s finally happened. I interviewed Brian Gardner.

If you don’t know who Brian is, where the heck have you been? He’s the first WordPress entrepreneur to pioneer the premium theme business as we know it today. He started StudioPress over six years ago as a passion project and soon became the de facto site to purchase premium WordPress themes.

We’re not just talking selling themes in this interview. We’re talking about becoming an “accidental business owner” and team leader to a large distributed staff.

See, Brian didn’t set out with plans to scale, grow a a multi-million dollar business or partner with Copyblogger media. These pieces of the puzzle sort of fell together and we’re going to learn what that ride is like.

Interview with Brian Gardner of Copyblogger founder of StudioPress

Listen to the audio version

Subscribe on iTunes

Download file | Play in new window

Can there be another StudioPress success story?

There’s no doubt about it, the theme market is a big scary place. With the likes of Woo and Brian’s CopyBlogger market cache, how can you compete?

Brian provides some great advice to those of us up to (crazy enough) for this challenge.

One key takeaway, that I feel gets overlooked often, is partnering with other shops. Either designing child themes for a framework like Gene...