Building your T-Shirt Empire

Episode 55: The Reality of Running a Screen Printing Business


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Join hosts Cole and Gavin as they delve into the ins and outs of running a successful screen printing business in this insightful episode. They shed light on how to construct an efficient work system in the shop and share their personal experiences managing a remote team.
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Throughout the conversation, Gavin underscores the critical importance of a systematic and templated approach to business. He details their preferred order types, discusses the use of an ink guide with a curated selection of colors, and explains the role of a placement guide. This meticulously designed process enables them to have control over business operations and ensures smooth and efficient production.
The conversation then pivots to the structure of their work system. Jobs are divided into manageable tasks, with each graphic designer assigned specific roles. This structure fosters an environment where designers can take necessary breaks, rejuvenate their minds, and then return to their roles in quality control. This setup ensures that each job goes through a rigorous system, is checked by multiple personnel, and maintains high quality with a reasonably fast turnaround.
The duo also discusses the systematic nature of their business operations. They introduce listeners to their 'simple job flow', a seven-step process that gives both the team and shop owners confidence, as every job undergoes this process. The first step involves strategically pairing a graphic designer with an account manager or a support person.
Towards the end, the episode brings to focus the challenge of ensuring productivity in a remote work setup. Gavin shares their approach, which starts right from the hiring process. They lay out the company standards, their promises to customers, and the company culture. This helps weed out individuals who might not be a good fit. After hiring, they have a certification process in place to ensure everyone is on the same page.
Tune into this episode for a fresh perspective on running a screen printing business, creating an efficient work system in the shop, and managing a remote team.
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Building your T-Shirt EmpireBy Cole Lundstrom & Gavin StGeorges

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