There are numerous ways in which people search to discover, explore, and buy services online, so we’re taking a look at the key motivators behind those searches to help you refocus your content and SEO strategy—and give prospective clients more of what they’re looking for, and less of what they’re not. In the previous webinar of this 6-part series, we learned what keywords are and how to choose the right keywords. In this Part 5 webinar, we’ll learn everything about keyword intent and searches.