In this episode Kurt Mortensen delves into the world of color psychology and its impact on emotions and persuasion. He explores how different colors can trigger subconscious feelings and influence behaviors, both positively and negatively. The discussion includes practical examples such as how color affects appetite, the perception of products, and even the success of sports teams.

Color Psychology: How Color Affects Your Emotions And Why

Kurt also touches on common cognitive biases like the Horn Effect and their impact on persuasion. Listeners are encouraged to be more mindful of color choices in various contexts, from clothing to branding, to enhance their persuasive abilities. The episode wraps up with an engaging "Fact or Fiction" segment about color psychology, sent in by a listener, and a promotion for Influence University.

DEAL OF THE WEEK