What's in this episode?

Product categorisation and faceted navigation may seem straight-forward for users but it's a minefield for search engines. Without prior planning, it's easy to wreck your chances of building a competitive e-commerce platform. In this episode, Mark Williams-Cook and SEO and e-commerce expert Kristina Azarenko explore what you need to be thinking about, planning and implementing to get the best possible chance of improving your organic traffic.

You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk