My guest today is music marketing strategist, speaker, author, and the founder of Cyber PR, Ariel Hyatt. Known for her bold ideas and practical strategies, Ariel has helped thousands of independent musicians and creative entrepreneurs craft sustainable careers over the course of two decades. 

Ariel has always been at the forefront of music promotion, and she continues once again with her new book From Buzz to Bond: How to Stop Chasing Hype & Build a Lasting Music Career.

In it she introduces the concept of Bond Marketing, a 10-step system known as the Bond Marketing Funnel. It’s designed to help musicians move beyond simple social reach and build deep, lasting fan relationships.

During the interview we spoke about navigating changes in the new music business, addressing artist burnout, exploring the bond marketing funnel, the importance of fan sanctuaries, and much more.

I spoke to Ariel from her home in New York City.

Ariel has also appeared on Episode 55, 130 and 371.

Additional Resources:

Learn more about Ariel and CyberPR at https://cyberpr.com, https://www.facebook.com/arielcyberpr, https://www.instagram.com/cyberpr/, 

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(FREE DOWNLOAD) 6 proven ways to avoid muddy mixes: https://www.bobbyowsinskicourses.com/6-freqs-download-1 

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Check out my best-selling books:

Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://a.co/d/eEEpPrL

This edition adds chapters on intelligent processor plugins, saturation and distortion, and mixing in small studios. Learn to use reference tracks, mix in Dolby Atmos and Sony 360RA, and master modern techniques like MS processing, frequency-based panning, and sidechain compression, all to make your mixes sound pro. 

Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.

📌 Explore Bobby’s best-selling books:
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📘 The Mixing Engineer’s Handbook (6th Edition), the go-to guide for nailing that polished, pro mix sound:
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🎧 Free “Magic Frequencies” mini-course, learn the EQ secrets behind pro mixes: https://www.bobbyowsinskicourses.com/magic-freqs-registration

🎙️Nail that pro vocal sound: clear, upfront, and mix-ready.
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Music. Business. Creativity. Straight from the Inner Circle.

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