My guest today is the CEO of the Merlin Network of independent music labels, Jeremy Sirota.

Merlin is a member-based organization representing the digital licensing rights for hundreds of independent labels and distributors in nearly every country around the globe.

That makes up 15% of the recorded music market.

Under Jeremy’s leadership, Merlin has entered into new partnerships and created programs to help its members take advantage of the latest technologies and licensing opportunities. 

During the interview we talked about the unique position of Merlin in the music industry, the impact of AI on the industry, the introduction of the Merlin Connect program to simplify music licensing, the role of technology in music consumption, and much more.

Check it out for some great insights!

You can also watch a video version of the episode at https://youtu.be/HzwD_E1Wuu0

Additional Resources:

Learn more about Jeremy and Merlin at: https://merlinnetwork.org/

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In this podcast, music guru Bobby Owsinski shares his personal insights on the music industry, covering news, reviews, analysis, and tips, as well as offering amazing interviews with prominent industry movers and shakers. 

Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://bobbyowsinski.com/

Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.

📌 Explore Bobby’s best-selling books:
https://bobbyowsinski.com/best-selling-books/

🎧 Discover more mixing and production courses:
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🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.

Music. Business. Creativity. Straight from the Inner Circle.

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