Phil Gerbyshak is a speaker and a trainer, who delivers programs on the power of technology, social selling and connection. With a unique speaking style—part technology and sales expert, part entertainer—Phil keeps his audiences awake and engaged while providing micro-tactics to help you get more leads, earn referrals, and improve your business. When he's not traveling, speaking, or making new connections, Phil writes. He's published 5 books, including "10 Ways to Make It Great" and "#TwitterWorks," more than 2,500 articles, and has been interviewed by the Wall Street Journal, USA Today, Financial Times, and more.

What you'll learn about in this episode:

• Social selling: getting people to convert for you
• Making a connection with someone online (this isn't a follow or a like)
• Why keyword targeting isn't necessarily the best path to success
• Why Phil actively connects people he thinks should know about each other
• How Phil uses LinkedIn as a powerful sales and research tool
• Why you have to share content that isn't your own
• Why you should congratulate your competition -- and why you need to be genuine about it
• Phil's strategy for creating content people need and starting conversations
• Cultivating and leveraging testimonials
• How to use your pinned post wisely
• Things you can do right now to start putting into practice the ideas from this episode
• Phil's podcast "Conversations with Phil"

Ways to Contact Phil Gerbyshak:

• Website: www.philgerbyshak.com
• Podcast: conversationswithphil.com
• Twitter: @PhilGerb
• Email: [email protected]
• Text: (414) 640-7445

We're proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!