Our guest this week is Belinda Smith, a senior brand marketer at Electronic Arts who is a font of insights for any marketer thinking about bringing their media buying activities in-house. Also in this episode: The problem with incrementality tests, the return of context and the future of creativity.

Our guest this week is Belinda Smith, a senior brand marketer at Electronic Arts who is a font of insights for any marketer thinking about bringing their media buying activities in-house. Also in this episode: The problem with incrementality tests, the return of context and the future of creativity.

Our guest this week is Belinda Smith, a senior brand marketer at Electronic Arts who&nbsp;is a font of insights for any marketer thinking about bringing their media buying activities in-house. Also in this episode: The problem with incrementality tests, the return of context and the future of creativity.

Episode 60 - Belinda Smith Discusses EA's Marketing Arts

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

Share Episode 60 - Belinda Smith Discusses EA's Marketing Arts

Sign up to save your podcasts

Episode 60 - Belinda Smith Discusses EA's Marketing Arts

Episode 60 - Belinda Smith Discusses EA's Marketing Arts

More shows like AdExchanger

Pivot

The a16z Show

Channels with Peter Kafka

The Digiday Podcast

The Pitch

The Big Story

The CMO Podcast

Morning Brew Daily

The Prof G Pod with Scott Galloway

All-In with Chamath, Jason, Sacks & Friedberg

Hard Fork

Business Breakdowns

The Town with Matthew Belloni

Marketecture: Get Smart. Fast.

AdTechGod Pod